Happy Silver Anniversary!

25 Years With Nissan

Jimmy Dick IV, right, dealer principal of Viva Nissan in El Paso, Texas, received a 25-year award from Steve Poss, Nissan Central Region Area General Manager.


Jimmy received a recognition award from Nissan. Viva Nissan opened in El Paso in 1999. It was called Story Nissan before Jimmy Dick bought it from Orville Story and changed the name.

In the last 25 years the Nissan store has sold more than 25,000 cars. In October, all 2025 Kicks and Rogues will come with free oil changes. In January, all new Nissans will come with free oil changes.

Mr. James Dick 25 Year Anniversary at Viva Nissan Recap